EDITORIAL
Samples of writing done for Air Cargo News, Stitchcraft Marketing, The Craft Industry Alliance and Tahki Stacy Charles.
Additional writing samples at Contently.
How craft businesses are dealing with inflation
Inflation is a pressing concern for large and small businesses around the globe right now. Over the past year, inflation has skyrocketed. It hit its highest rate in forty years in January 2022, topping out at 7.5% (AP News). The result is a stressed economy and equally stressed households and businesses. Interestingly, examining inflation’s effects on craft businesses can provide a holistic view of the effects of inflation on the overall economy.
I AM AN AIRPORT KID
I grew up at the Marine Air Terminal in New York City. At the time I was unaware of the unique perspective it afforded me—how few children gestated in the belly of a great, round terminal, nourished by ephemera and the hollow, high-topped sound of cavernous spaces carved in marble. I was a wild thing in a civilized cave, hiding behind wooden benches my father salvaged and meticulously arranged. He recognized their beauty and inherent historical value, and saved them from the garbage heap.
Navigating supply chain and manufacturing issues
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad.
KNIT➔STYLE➔WEAR
It may not be immediately apparent, but several essential elements coalesce to create the multifaceted knitwear company, Tahki Stacy Charles.
A drive to innovate, a determination to render the runway in forms accessible to the women who populate this planet, and a desire to develop and deliver a cohesive and consistent story that fellow knitters can recognize and appreciate—this and so much more contributes to Tahki Stacy Charles.
Dreams And false Alarms
I can remember, when I was very little, paging through one of the airport books my father had written and seeing a picture of a young woman standing next to a small airplane. I think I noticed her because, like me, she had very short hair—at the time, my older brother and I received our haircuts from our father’s barber, so my hair never grew past my ears. She was tall and lithe, possessing a gamine beauty I found enthrallingly relatable.
How To improve product photography
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your website or social media pages, and its quality communicates your professionalism and your product’s value. But high-quality, eye-catching photos don’t just engage your customer base on the visual level. In the long term, a smart, well-planned photography strategy establishes your brand presence in the marketplace and in your customers’ minds.